From the shadows to the spotlight: How companies bring their CSR report to life

Annual CSR reporting creates a lot of work for companies – but brings little to no return if they fail to finally breathe life into it.
Evernine and planeed show how to make it happen – turning static CSR reports into interactive platforms, using a successful use case as an example.

Many companies invest immense time and resources into their annual CSR reports. These reports contain impressive data on CO₂ savings, social projects, and sustainable innovations. They are the result of months of work and reflect the company’s deep commitment.

The problem is: hardly anyone reads them.

CSR reports are often published as PDFs on a website, sent via email or mentioned in a press release. The hoped-for impact? It doesn’t happen. Employees only skim through them, investors barely notice, and even internal sustainability teams receive little feedback.

This raises an important question:
How can a CSR report become more than just a static document? How can it truly reach people, inspire them, and lead to real interaction?

 From a static report to a living dialogue

A well-known company with around 5,000 employees faced exactly this challenge – until it found a way to transform its CSR report from a simple publication into an interactive experience.

The company, Green Future AG, aimed to use its CSR report as a tool to actively engage employees, customers, and investors.

"It feels like we’ve created a masterpiece that no one really sees", says Sarah, CSR Manager at Green Future AG.

The solution: planeed.

With planeed, Green Future AG transformed its report into a dynamic, interactive platform that not only presents sustainability initiatives statically but makes them tangible and engaging:

• Interactive dashboards - Sustainability goals and progress are visualised in real time.
  
  
• Storytelling & multimedia content - Engaging visuals, graphics and inspiring stories make the initiatives tangible.
  
  
• Gamification & participation - Employees and customers can actively engage and contribute their own ideas.
  
  
• Easy sharing - Content can be easily distributed via social media and internal communication channels.
  
  

 From Obligation to Opportunity: Real Impact with planeed

Since implementing planeed, the impact of Green Future AG’s CSR report has changed significantly:

• Employees are more engaged because they can see their own influence on sustainability initiatives.
  
  
• Customers & investors perceive Green Future AG as a transparent and innovative company.
  
  
• Sustainability has become a living part of the corporate culture rather than just an annual obligation.
  
  

Sarah puts it this way:“Our sustainability activities are no longer just buried in static reports—they’ve become a real tool for change. With planeed, we’re finally reaching the people we want to inspire.”

In communicating these sustainability initiatives and managing all related tasks, Evernine supported its technology partner planeed as an experienced full-service agency. Together, we bring static CSR reports to life—and make them a valuable asset for marketing as well!

Bring your CSR report to life and benefit from our innovative approach!