Effective marketing for IT service providers despite cost pressure? Evernine makes it possible!

The economic challenges do not stop at IT and tech companies. Despite growing demand for digitalization solutions, they are also under pressure to operate efficiently with tight budgets. They often lack the necessary resources for targeted marketing measures. Yet it is crucial right now to actively approach potential customers in order to acquire leads and applicants in a measurable and scalable way. Evernine offers a new, performance-oriented approach that combines proactive consulting, the possibilities of enterprise marketing and full service: “Marketing-as-a-Service”. On the basis of a capped framework agreement, IT companies in particular receive the entire spectrum of consulting and full service and benefit from best practices from the enterprise environment combined with SME expertise.

The current economic situation requires companies more than ever to actively approach potential customers in order to avoid missing out on business opportunities. This is particularly true in the IT and tech sector. This is because the demand for digitalization solutions and technologies relating to artificial intelligence (AI) and automation is increasing. Companies in all sectors want to optimize their digital processes, reduce IT costs and position themselves competitively for the future - an enormous potential for manufacturers and providers of innovative technologies and IT services.

But this is where the challenge lies: many IT and tech companies are struggling with tight budgets and a lack of internal resources for targeted, modern marketing measures. The focus is usually on acquiring new customers and suitable applicants. The solution to this dilemma is a scalable, cost-efficient and performance-oriented approach that has already been tried and tested many times and is precisely tailored to the needs of the IT sector: Evernine's marketing-as-a-service model. 

 A successful model with proven best practices

Evernine's Marketing-as-a-Service model is based on more than 14 years of experience and over a hundred successfully implemented projects with well-known clients such as CANCOM, Microsoft and Axians. Thanks to this wealth of experience, Evernine understands the specific challenges of the IT and tech industry and delivers tried-and-tested solutions that have proven themselves in practice.

The approach includes all modern high-end agency services, such as:

• Strategic consulting in the areas of
  
  
  • MarCom, automation and CRM optimization

• • Automated content marketing, PR and social campaigns

• • Scalable lead campaigns

• • AI consulting
    
    
• Full-service agency services
  
  
• Performance campaigns, LinkedIn, Google and meta marketing
  
  
• Brand development and positioning
  
  
• Video production

 Flexibility and cost-transparency through capped framework agreements

In a test phase, companies work with Evernine to find out which of these marketing and communication solutions they really need to achieve their goals. Supported by the agency's experienced experts, during this period they identify the services that will help them make targeted progress and set the direction of the collaboration themselves. On this basis, they enter into a capped framework agreement with Evernine, which offers them maximum flexibility and cost-transparency.

Within the contract, companies can flexibly use exactly the services that are relevant to their requirements. The fixed cost framework ensures full predictability and security, while avoiding unnecessary expenditure. Companies benefit from a tailor-made solution that delivers the exact performance they want with maximum efficiency, without making long-term commitments or losing control of their marketing budget - perfect for making efficient use of limited financial resources.

 Proactive advice from experienced experts

Evernine goes far beyond the role of a service provider. With proactive consulting, the experts support IT & tech companies in the implementation of their marketing measures and develop future-oriented marketing strategies together with them. Companies thus benefit from a continuous exchange and a partnership that sustainably strengthens their market position and optimally positions them for the future in a dynamic competitive environment.

Further information on Evernine's Marketing-as-a-Service model can be found here.