New insights into CSR communication: How real-time data is revolutionising transparency and engagement

Today, corporate social responsibility (CSR) is no longer just about annual reporting. Rather, it requires a continuous, dynamic and, above all, data-driven strategy. The communications consultancy and full-service agency Evernine, together with its strategic solution partner planeed, is therefore presenting valuable findings from the Global Impact Report 2024.

The report is based on a comprehensive data set collected by planeed over the course of a year and emphasises the transformative importance of real-time data in CSR communication.

‘The use of real-time data is a turning point in CSR communication,’ explains Alexander Roth, CEO of Evernine. ‘Our customers and partners can benefit from the innovative approaches that the report highlights to strengthen transparency, trust and engagement.’

 Why real-time data will determine the future of CSR communication

As part of its research into CSR communication, planeed has published the Global Impact Report 2024. This provides valuable insights into CSR communication and its impact - based on data and best practices collected by planeed on its communication platform in 2024. The report illustrates how data-based and interactive approaches can make companies' CSR strategies more effective:

• Transparency and trust: Progress on ESG targets is communicated in real time, which strengthens credibility and a sense of responsibility.
  
  
• Dynamic insights: Strategies are adapted according to the situation to address current challenges and maximise impact.
  
  
• Interactive participation: Stakeholders are actively involved in CSR measures, which promotes a stronger sense of community.

The ability to adapt CSR strategies flexibly to changing circumstances enables companies to respond more quickly and in a more targeted manner to challenges and opportunities. Thanks to a data-driven approach, CSR measures are not only designed more effectively, but are also always communicated precisely in line with stakeholder expectations. This makes CSR a strategic instrument that both strengthens corporate values and drives sustainable economic success.

 Focus on innovation: CSR and real-time data

‘The results of the Global Impact Report show how real-time data not only creates transparency, but also enables companies to actively manage and continuously improve their CSR communication,’ adds Hannes Beierlein, CSO of Evernine.

 Planeed: Your partner for innovative CSR communication

planeed is a SaaS solution that supports organisations in optimising the communication of their CSR measures internally and externally. Using advanced real-time analytics algorithms, planeed provides valuable insights into usage patterns, interaction trends and stakeholder feedback. This enables organisations to continuously refine their strategies, increase transparency and strengthen trust and engagement.

 Successful CSR communication together with Evernine

Evernine is one of the leading communications consultancies in Germany and uses state-of-the-art technologies to offer clients innovative solutions for their success. The synergy of planeed's advanced solution and Evernine's in-depth expertise in communication strategies provides companies with customised and effective concepts. With the publication of the findings from the Global Impact Report 2024, Evernine wants to make its customers and partners aware of the potential of modern CSR communication and establish itself as a strategic partner for the use of planeed.

You can download the complete planeed Global Impact Report 2024 here. Further information about the cooperation between Evernine and planeed can be found here.