From zero to one hundred in just a few months: How Evernine successfully developed and sustainably established the Synaforce brand

Launching as a new force on the IT market within a few months - how can that still work today? Consistent brand development and the corresponding communication strategy make it possible! As a communications consultancy and full-service agency with years of experience in the IT sector, Evernine supports IT companies with comprehensive expertise and implementation skills. From website development, CRM connection and employer branding (Personio) to brand development including positioning on the market, introduction of Hubspot and marketing automation to blog operation, social media support and planning and implementation of PR events - Evernine has used the entire communication set as part of the marketing-as-a-service offer developed especially for the IT industry to successfully develop the IT service provider synaforce as a brand and establish it sustainably in a competitive market environment.

In 2023, the 360-degree IT services provider synaforce was created through the merger of several IT companies from all over Germany. As an innovative service provider in the areas of cloud, data centre solutions and cybersecurity, synaforce has since been offering highly available, sustainable and secure IT solutions, developed and provided in its own ISO 27001 and BSI C5 certified data centres in the EU.  

Evernine actively supported synaforce as a communications and marketing specialist right from the start in order to successfully shape the market presence of the up-and-coming IT service provider. The objectives were to build up the synaforce brand and design a consistent communication strategy. Thanks to the structured connected marketing model, which links all disciplines from marketing, HR, sales and PR to internal communication, Evernine made a significant contribution to building and publicising the synaforce brand within just a few months. As part of its special marketing-as-a-service offering for the IT sector, Evernine has contributed all of its experience and expertise from hundreds of successful projects with IT companies and is also supporting synaforce in the long term with an interim CMO in the person of Hannes Beierlein, CSO and co-founder of Evernine.  

Find out more about Evernine's Connected Marketing model here.

 Major challenge IT market   

As a new company in a competitive market environment, synaforce faced the challenge of differentiating itself from the competition with a consistent brand identity. The IT industry is highly competitive, especially when it comes to demanding areas such as data security and cloud solutions. A clear, understandable message and a convincing approach are crucial here in order to build trust in a new brand and reach the desired target group.

Evernine developed a detailed branding strategy based on years of experience in the IT industry and numerous successfully completed projects for system houses, managed service providers, IT service providers and software manufacturers. Evernine initially took on the conception, design and development of synaforce's website as the company's new digital home.

One of Evernine's particular strengths lies in optimising the communication of portfolio companies. You can find out more about Evernine's services in this area here. 

 Building a strong brand through connected marketing 

 Successful interplay of targeted campaigns and PR 

From the outset, the strategy also included digital campaigns on social media and performance marketing campaigns that were specifically tailored to the needs of the target group. Evernine designed and implemented the first campaigns, which generated a high level of engagement among the target group and aroused interest in the synaforce brand. In addition, a comprehensive PR campaign, as part of which Evernine successfully organised and implemented a press and partner event for synaforce in the summer of 2023, generated a high level of media attention within the IT channel.

The partnership between Evernine and synaforce shows how important a well-structured marketing and communication strategy is for the success of a new brand. Today, synaforce is established as a provider of innovative IT services thanks to Evernine's effective communication strategy, advice and support. In the future, Evernine and synaforce plan to expand their successful co-operation in order to drive the further growth of the full-service provider. 

Watch our reference video to get an impression of how Evernine has built up the synaforce brand:

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