Agility and collaboration instead of inefficiency and silo thinking - the connected marketing model from Evernine

Companies are still leaving a lot of potential untapped in their communications because they view HR, marketing, sales and PR in silos. What already costs money and market share under optimal circumstances is fatal in times of economic uncertainty. Evernine offers the right model for these companies: Connected Marketing brings together all relevant disciplines in a networked, efficient communication strategy that minimizes frictional losses, creates measurable success and long-term competitive advantages. As an experienced partner, Evernine supports the implementation with full agency services and further consulting.

In times of economic uncertainty, a shortage of skilled workers, rapid technological developments and digital transformation, companies in Germany are facing the challenge of securing and expanding their market position in the long term more than ever before. Economic pressure is high, the “war for talent” calls for innovative recruiting approaches and digitalization challenges companies to react quickly and agilely to changes.  

However, too often companies slow themselves down by sticking to rigid structures, supposedly tried-and-tested but inflexible approaches and silo thinking. This also affects the all-important area of communication in particular. In many places, HR, sales, marketing and PR departments work in isolation from one another - and are therefore inefficient and not very adaptable to the challenges of our time. It is precisely now that companies need to break down these silos in order to act in a more targeted, networked and successful way in the long term! 

 Why breaking down silos is crucial    

Companies that network their communication gain agility and transparency. Only in this way are they able to develop a consistent brand message and communicate it credibly. Only this integrated approach enables them to address their target groups in a targeted manner and build trust. And only then can they react flexibly and efficiently to market changes. This is precisely where Evernine's Connected Marketing model comes in: It links marketing, sales, PR and HR into a single, coherent strategy and enables companies to get their message across clearly and efficiently.  

Evernine provides the connected marketing model via the one-voice approach. The full-service agency offers all marketing services from a single source to ensure a unified voice (“One Voice”) for companies. All information on Evernine's connected marketing model, provided via “One Voice”, can be found in our OneVoice Guide.

 The Connected Marketing model from Evernine    

Connected marketing is based on the PESO model, which views paid media (advertisements and campaigns), earned media (reporting and customer recommendations), shared media (employee communication and social media) and owned media (websites and blogs) as an integrated whole. All media channels no longer stand next to each other as isolated measures, but interlock like cogwheels and reinforce each other. 

 Networked communication as the key to success     

Evernine has already successfully implemented this model for numerous clients in hundreds of projects, including the launch of the synaforce brand. Within just a few months, Evernine succeeded in developing and implementing a coherent brand presence with a communication strategy, website, campaigns and PR events for the company, which was newly founded from several IT service providers. You can find out all about this and how Evernine used its many years of experience in the IT sector and its entire communications expertise in this article.  

However, established companies also benefit massively from Evernine's strategic approach, consulting and full-service offerings. They do not have to overturn all structures overnight. Evernine recommends proceeding in small steps, from department to department, and gradually implementing the connected marketing model. In workshops, Evernine's experts analyze specific requirements and uncover silo-related frictional losses.  

They then develop tailor-made solutions and support companies in implementing and optimizing a comprehensive, connected communication strategy. A consistent brand message communicated across all channels not only strengthens customer trust, but also increases attractiveness as an employer. In a highly competitive market environment, this is the decisive competitive advantage for both short-term success and long-term expansion of your own market position.  

Do you already have an idea for a specific project and want to optimize your communication directly together with Evernine, break down silos and finally use your full potential? Feel free to contact us!