Effective marketing requires personalised content – Evernine opens up new potential for revenue and growth for IT companies with Marketing-as-a-Service

Munich, 5 June 2025 – Munich-based communications consultancy and full-service agency Evernine offers an innovative solution with its Marketing-as-a-Service model, enabling IT companies to acquire new customers, scale their business and efficiently implement data-driven, hyper-personalised marketing, even on tight budgets.

Today, 72 percent of B2B customers expect content that is tailored precisely to their individual requirements. This figure symbolises the massive shift in corporate communications: away from a scattergun approach and towards customised communication.

In times of products that require explanation, limited resources and increasing pressure to be efficient, impersonal marketing measures are ineffective. IT companies in particular are under pressure here – although they have large amounts of data at their disposal, they are often unable to translate this into effective campaigns. Complex processes, a lack of tools or internal expertise stand in their way.

 Evernine offers a systematic solution 

Marketing-as-a-Service (MaaS) is the model Evernine uses to solve this dilemma. Companies outsource their data-driven marketing to an experienced partner – flexibly, scalably and without large initial investments. Evernine delivers more than just technology: strategic consulting, creative implementation and automated campaigns work together seamlessly. 

Typical components of Evernine's MaaS model include:

• The targeted combination of marketing, sales, PR and HR
  
• Holistic brand development, digitally conceived
• Integrated influencer strategies and digital me concepts
• Networked MarComms architectures with AI-supported content delivery
• Creative performance campaigns across all relevant touchpoints

This enables companies to increase their conversion rates and interactions and reach their target groups precisely, at the right time, with relevant content.

 Everything from a single source – digital, efficient, comprehensive and effective

Evernine thus combines state-of-the-art technologies with tried-and-tested processes. The agency handles conception, implementation and monitoring – complemented by AI-supported data analysis, decades of experience and a deep understanding of the requirements of IT companies. The result: flexible marketing processes with high impact and low complexity. 

Further information and the complete concept paper on Evernine's Marketing-as-a-Service model can be found here.