Next-generation account-based marketing: Evernine supports companies with award-winning approach

The award-winning Munich-based communications consultancy and full-service agency Evernine supports companies in economically challenging times with next-generation account-based marketing. The innovative, results-oriented approach minimizes wastage and ensures comprehensive cost transparency. With AI integration, customized strategies and full scalability, Evernine creates a seamless connection between marketing and sales - across industries, agile and efficient.

The current economic situation is forcing companies to maximize efficiency and plan resources wisely. It is now important to use tight marketing budgets wisely and avoid wastage. Account-based marketing (ABM) is the ideal solution in this situation to address desired customers directly and achieve measurable results.

Evernine goes far beyond traditional strategies with its own next-generation ABM approach. The fully outsourced, results-oriented solution includes state-of-the-art AI technologies and the seamless integration of marketing and sales. The innovative offering combines strategic precision with cross-industry experience, maximizing the efficiency and impact of the measures deployed. Specifically, Evernine's ABM approach includes the following points:

 1. best possible results through precise targeting and AI integration

At Evernine, account-based marketing stands for maximum focus: companies reach exactly the target customers that are relevant to them - no wastage, no wasted budgets. Thanks to the use of AI in data analysis, targeted segmentation and the creation of highly personalized content in real time, campaigns address the needs of target customers individually and precisely.

 2. complete outsourcing for maximum efficiency 

Evernine offers companies the opportunity to outsource the entire ABM process. From the selection of target accounts and the development of personalized content to the planning and execution of cross-channel campaigns, Evernine takes over every project phase - efficiently, transparently and with minimal effort for companies, allowing them to concentrate fully on their core business.

 3. seamless integration in sales

Evernine thinks ABM further: instead of just generating leads, marketing and sales processes are seamlessly interlinked in order to optimize the entire process of customer contact and acquisition and to convert interested parties into successful business deals.

 4. full scalability and cross-channel flexibility

Whether targeting individual key accounts, creating clusters or broad-based campaigns - Evernine adapts the ABM approach to the individual needs of each company. A consistent omnichannel strategy is used to reach accounts precisely and effectively via the channels relevant to them, such as LinkedIn, display ads or native advertising.

Customers from various industries have already benefited from this innovative ABM approach, for which Evernine was awarded the German Prize for Online Communication in 2020.