--- title: "Advantage in the war for talent: How companies can overcome the skills shortage with high-quality recruiting videos" description: Companies attract young talent through effective video content and the support of a full-service agency. image: https://www.evernine.de/hubfs/recruiting-video-imagevideo-evernine-e1695799309734.jpeg --- [![main-logo-3](https://www.evernine.de/hubfs/main-logo-3.svg) ![main-word-logo-3](https://www.evernine.de/hubfs/main-word-logo-3.svg)](https://evernine.de/?hsLang=en) en - [de](https://www.evernine.de/insights/war-for-talents-recruiting-videos-fachkraeftemangel/) - [en](https://www.evernine.de/en/insights/war-for-talents-recruiting-videos-fachkraeftemangel/-0) Services - [Digital Change](https://www.evernine.de/en/services/digital-change?hsLang=en) - [Marketing as a Service](https://aktionen.evernine.de/en/marketing-as-a-service?hsLang=en) - [Brand, Creativity & Webdesign](https://www.evernine.de/en/services/brand-design?hsLang=en) - [Campaigns & Leads](https://www.evernine.de/en/services/campaigns-performance?hsLang=en) - [Account Based Marketing](https://aktionen.evernine.de/en/account-based-marketing?hsLang=en) - [PR, Content & SEO/GEO](https://www.evernine.de/en/services/pr-content?hsLang=en) - [Localization & Go-to-Market](https://www.evernine.de/en/localization-go-to-market?hsLang=en) - [UX, Websites & Apps](https://www.evernine.de/en/ux-websites-apps-portals?hsLang=en) - [RevOps, AI & Automation](https://www.evernine.de/en/revops-ai-automation?hsLang=en) - [Employer Branding](https://www.evernine.de/en/services/hr-recruiting?hsLang=en) - [Private Equity Support](https://www.evernine.de/en/private-equity-support?hsLang=en) - [![linkedin](https://www.evernine.de/hubfs/linkedin.svg)](https://www.linkedin.com/company/evernine) - [![facebook](https://www.evernine.de/hubfs/facebook.svg)](https://www.facebook.com/everninegroup) - [![instagram](https://www.evernine.de/hubfs/instagram.svg)](https://www.instagram.com/everninegroup/?hl=de) - [![youtube](https://www.evernine.de/hubfs/youtube.svg)](https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg) - [On Demand](https://ondemand.evernine.de/en/) - [References](https://www.evernine.de/en/referenzen?hsLang=en) - [About us](https://www.evernine.de/en/about-us?hsLang=en) - [Career](https://www.evernine.de/en/career?hsLang=en) - [Blog](https://www.evernine.de/en/insights) - [Contact](https://www.evernine.de/en/contact?hsLang=en) ![recruiting-video-imagevideo-evernine-e1695799309734](https://www.evernine.de/hs-fs/hubfs/recruiting-video-imagevideo-evernine-e1695799309734.jpeg?width=1200&height=600&name=recruiting-video-imagevideo-evernine-e1695799309734.jpeg) 04\. October 2023 # Advantage in the war for talent: How companies can overcome the skills shortage with high-quality recruiting videos 04\. October 2023 ![recruiting-video-imagevideo-evernine-e1695799309734](https://www.evernine.de/hs-fs/hubfs/recruiting-video-imagevideo-evernine-e1695799309734.jpeg?width=1200&height=600&name=recruiting-video-imagevideo-evernine-e1695799309734.jpeg) evernine editorial team **How do companies successfully attract young talent in the face of the skills shortage? With the right video content! To do this, they need the support of a full-service agency paired with the services of an experienced creative unit.** --- A video says more than 1,000 words - after all, no other format can convey information and emotions in such a credible and personal way. Accordingly, videos are popular on social networks today, regardless of the platform, and search engines reward websites with corresponding content with better rankings. Companies therefore benefit from the advantages of high-quality videos, especially in recruiting and employer branding. A consistent communication strategy and the right approach are essential here. After all, the younger generations of GenZ and millennials in particular demand creativity and authenticity from their potential employers - and the right video formats are the perfect way to present these skills and your own company values in a profitable way. ##  5 criteria for successful recruiting videos However, without a comprehensive strategy that combines recruitment efforts with other external and internal employer branding activities, even the best video productions will come to nothing. For example, companies [need the right key figures to measure the success of their measures and optimise them in a targeted manner if necessary.](https://evernine-group.de/kpi-partner-employer-brand-entwickeln/?utm_source=recruiting-video-beitrag). Good recruiting videos must also fulfil certain criteria in order to achieve the desired results: ![recruiting-video-kriterien-evernine](https://www.evernine.de/hs-fs/hubfs/recruiting-video-kriterien-evernine.jpg?width=500&height=333&name=recruiting-video-kriterien-evernine.jpg) Focus on truth, authenticity, relevance, innovation and inspiration. Image source: Adobe Stock / MVProductions. - **Truth**: Companies should tell the truth about themselves in their video formats and also rely on true stories and anecdotes in their storytelling. - **Authenticity**: No job always offers only nice and positive experiences. Companies should present themselves and the advertised position authentically. - **Relevance**: Videos offer the perfect opportunity to share relevant information and clarify questions about everyday working life and the application process in advance. - **Innovation:** There are many videos out there, so companies should set themselves apart with creative content and have the courage to realise innovative ideas. - **Inspiration**: Recruiting videos should not only provide information, but also credibly convey corporate values, inspire employees and motivate them by addressing them personally. ##  It all comes down to the right values Values are of central importance to many employees. More than three quarters (77 per cent) of respondents to a [Glassdoor survey](https://www.glassdoor.de/blog/umfrage-firmenphilosophie-unternehmenskultur-wichtiger-als-gehalt/)  look closely at the values of their potential employer before applying for a job. For more than half (56 per cent), these are even more important than their own salary. But how do companies determine the values they want to stand for and how can they present them credibly? Possible values include flat hierarchies, work-life balance, training and development programmes or commitment to corporate social responsibility. However, many companies find it difficult to identify their own values. A full-service agency like Evernine supports them here. In workshops, customers work with Evernine's experienced HR experts to analyse their corporate values and develop an appropriate communication strategy. ![230928-EVG-Conversion-Banner-Creativity-02-750x422](https://www.evernine.de/hs-fs/hubfs/230928-EVG-Conversion-Banner-Creativity-02-750x422.jpg?width=750&height=422&name=230928-EVG-Conversion-Banner-Creativity-02-750x422.jpg) Use moving images for more reach, visibility & position your company as an attractive employer brand. It is important that companies involve their own employees in this discovery process and also rely on them in the subsequent implementation. After all, no one can represent their own values more credibly to the outside world than those who live and work by them every day. Companies must not leave this potential of their own workforce as corporate influencers untapped. Read [this article](https://evernine-group.de/en/crucial-for-the-war-for-talents-how-corporate-influencers-bring-companies-new-employees/), to find out what employers need to do to achieve this. ##  Success with Evernine and CAPTAMO ![evernine-captamo-video-agentur](https://www.evernine.de/hs-fs/hubfs/evernine-captamo-video-agentur.jpeg?width=700&height=468&name=evernine-captamo-video-agentur.jpeg) Rely on an experienced partner for the realisation of image & recruiting videos. Image source: Adobe Stock / EmmaStock. The presentation of corporate values in the form of a professionally produced recruiting video ultimately requires a partner who keeps an eye on all current trends and successfully implements even challenging video projects with the necessary expertise and innovative strength. Would you also like to benefit from the services of Evernine and CAPTAMO? Contact us and receive a customised offer for your recruiting video as well as an exclusive values workshop by our HR experts! [Secure your advantage in the ‘war for talent’ & convince with an image video that makes you shine.](https://aktionen.evernine.de/en/brand-creativity-imagevideo?hsLang=en) ![230928-EVG-Conversion-Banner-Creativity-01-750x422](https://www.evernine.de/hs-fs/hubfs/230928-EVG-Conversion-Banner-Creativity-01-750x422.jpg?width=750&height=422&name=230928-EVG-Conversion-Banner-Creativity-01-750x422.jpg) Rely on a partner for the realisationRely on an experienced partner for the realisation of image & recruiting videos. Image source: Adobe Stock / EmmaStockSecure your advantage in the ‘war for talent’ & convince with an image video that makes you shine. Source cover picture: Adobe Stock / Mediaphotos. 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