---
title: Traditional marketing vs. digital marketing - the advantages of a digital focus in 2023
description: Video content, data analysis and chatbots with AI, social shopping, authenticity and emotions. The trend in customer communication has been moving more and more towards digital for many years now.
---

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# [Traditional marketing vs. digital marketing - the advantages of a digital focus in 2023](https://www.evernine.de/en/insights/traditionelles-marketing-vs-digitales-marketing-vorteile-2023/-0)

 Written by [Evernine](https://www.evernine.de/en/insights/author/evernine) | Jan 23, 2023, 2:00:00 PM

[View full post](https://www.evernine.de/en/insights/traditionelles-marketing-vs-digitales-marketing-vorteile-2023/-0)

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