---
title: Efficiency pressure in content marketing. How to increase your reach and reduce costs with content repurposing
description: The possibilities in content marketing are becoming ever more extensive through the use of new tools and AI in particular, especially in 2023. However, cost pressure is increasing and marketers still need to keep an eye on the balancing act between expenditure and ROI.
---

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# [Efficiency pressure in content marketing. How to increase your reach and reduce costs with content repurposing](https://www.evernine.de/en/insights/mit-content-repurposing-reichweite-erhoehen-kosten-senken/-0)

 Written by [Evernine](https://www.evernine.de/en/insights/author/evernine) | Aug 19, 2023, 7:30:00 AM

[View full post](https://www.evernine.de/en/insights/mit-content-repurposing-reichweite-erhoehen-kosten-senken/-0)

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