IT marketing in transition: hyper-personalisation instead of mass appeal

Today's customers expect more than generic advertising messages - they want relevant content that is precisely tailored to their needs. But many companies struggle with the implementation: large amounts of unstructured data, overly complex processes, excessive costs. The solution? Marketing as a service - a model that supports IT companies in particular in implementing hyper-personalisation via an experienced partner. 

In the past, marketing worked according to the watering can principle: companies sent their messages to a broad target group without addressing them individually. However, customer expectations have changed. According to recent studies, 72 per cent of B2B customers now expect personalised content that is precisely tailored to their needs. Hyper-personalisation is therefore the key to successful campaigns. And in times of high cost pressure and tight market conditions, IT companies in particular are reliant on this with their services that require explanation.

 Hyper-personalisation needs the right model and experienced partners

The problem is that although many IT companies have large amounts of customer data, they are unable to utilise it effectively. They lack the time and the necessary expertise to develop data-driven strategies and utilise tools effectively. This is where collaboration with experienced partners like Evernine comes into play. With our integrative full-service approach, we help companies to flexibly adapt their marketing strategies without having to invest heavily in their own technologies or teams. We call this: Marketing as a Service!

The combination of AI, data analysis and customised campaigns paired with flexible framework agreements for maximum freedom makes hyper-personalisation feasible even for companies with tight budgets - cost-efficiently and sustainably. 

Specifically, IT companies benefit from these measures: 

• Dynamic landing pages that adapt to the visitor profile 

• Personalised email campaigns that are tailored to previous user behaviour

• Automated social media ads, targeted to individual interests 
  
  

Companies achieve a massive increase in their conversion rate through targeted communication, higher interaction rates through relevant content and more efficient campaigns through a data-driven approach.

 Evernine is your one-stop partner for marketing as a service

Every day, we see how IT companies are revolutionising their customer approach through intelligent automation and data-driven strategies. We support you with holistic consulting, brand transformation, state-of-the-art technology, AI and a digital mindset for your workforce - all from a single source.

Anyone still relying on mass marketing today will be left behind. With Evernine's innovative marketing-as-a-service model, however, hyper-personalisation becomes a reality - an integrated, future-proof solution, especially for IT companies that want to reach their customers individually - without compromise.