--- title: Evernine expands its own skillset with Bernhard Vogler in the area of fire development description: Evernine is now also focussing on the area of brand development and is strengthening its team with Bernhard Vogler as Associated Partner and Senior Consultant Branding & Creative Development. image: https://www.evernine.de/hubfs/evernine-Pressemeldung-titelbild.jpg.jpg --- [![main-logo-3](https://www.evernine.de/hubfs/main-logo-3.svg) ![main-word-logo-3](https://www.evernine.de/hubfs/main-word-logo-3.svg)](https://evernine.de/?hsLang=en) en - [de](https://www.evernine.de/insights/evernine-erweitert-mit-bernhard-vogler-skillset-um-den-bereich-brandentwicklung) - [en](https://www.evernine.de/en/insights/evernine-erweitert-mit-bernhard-vogler-skillset-um-den-bereich-brandentwicklung-0) Services - [Digital Change](https://www.evernine.de/en/services/digital-change?hsLang=en) - [Marketing as a Service](https://aktionen.evernine.de/en/marketing-as-a-service?hsLang=en) - [Brand, Creativity & Webdesign](https://www.evernine.de/en/services/brand-design?hsLang=en) - [Campaigns & Leads](https://www.evernine.de/en/services/campaigns-performance?hsLang=en) - [Account Based Marketing](https://aktionen.evernine.de/en/account-based-marketing?hsLang=en) - [PR, Content & SEO/GEO](https://www.evernine.de/en/services/pr-content?hsLang=en) - [Localization & Go-to-Market](https://www.evernine.de/en/localization-go-to-market?hsLang=en) - [UX, Websites & Apps](https://www.evernine.de/en/ux-websites-apps-portals?hsLang=en) - [RevOps, AI & Automation](https://www.evernine.de/en/revops-ai-automation?hsLang=en) - [Employer Branding](https://www.evernine.de/en/services/hr-recruiting?hsLang=en) - [Private Equity Support](https://www.evernine.de/en/private-equity-support?hsLang=en) - [![linkedin](https://www.evernine.de/hubfs/linkedin.svg)](https://www.linkedin.com/company/evernine) - [![facebook](https://www.evernine.de/hubfs/facebook.svg)](https://www.facebook.com/everninegroup) - [![instagram](https://www.evernine.de/hubfs/instagram.svg)](https://www.instagram.com/everninegroup/?hl=de) - [![youtube](https://www.evernine.de/hubfs/youtube.svg)](https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg) - [On Demand](https://ondemand.evernine.de/en/) - [References](https://www.evernine.de/en/referenzen?hsLang=en) - [About us](https://www.evernine.de/en/about-us?hsLang=en) - [Career](https://www.evernine.de/en/career?hsLang=en) - [Blog](https://www.evernine.de/en/insights) - [Contact](https://www.evernine.de/en/contact?hsLang=en) ![evernine-Pressemeldung-titelbild.jpg](https://www.evernine.de/hs-fs/hubfs/evernine-Pressemeldung-titelbild.jpg.jpg?width=1100&height=600&name=evernine-Pressemeldung-titelbild.jpg.jpg) 18\. September 2024 # Evernine expands its own skillset with Bernhard Vogler in the area of fire development 18\. September 2024 ![evernine-Pressemeldung-titelbild.jpg](https://www.evernine.de/hs-fs/hubfs/evernine-Pressemeldung-titelbild.jpg.jpg?width=1100&height=600&name=evernine-Pressemeldung-titelbild.jpg.jpg) evernine editorial team **A standardised communication strategy, the right digital tools, a contemporary website - Evernine has been successfully developing and implementing these core elements for modern companies for years. The communications consultancy and full-service agency is now also focussing on brand development. Evernine has brought Bernhard Vogler on board as Associated Partner and Senior Consultant Branding & Creative Development to support customers with expertise and know-how in this area in the future.** --- Decades of experience in developing creative ideas for companies and brands paired with the courage to take innovative paths and thus set up brands for sustainable success - this is what characterises Bernhard Vogler. He is now bringing this deep understanding of branding and creativity to Evernine as a new force. The expanded skillset promises clients of the communications consultancy and full-service agency fresh impetus and the opportunity to develop their brand in the long term - with creative, cross-media approaches that make a difference.  ## ** Creative ideas and sustainable brand development for decades Bernhard Vogler has been successfully running his own agency, FP Communications, since 2002 and has looked after well-known clients such as Hanse Yachts, Eloma and Hofbräuhaus Traunstein. What particularly characterises Vogler is his ability to understand companies and brands to the point and to develop creative and customised solutions. He is not interested in the mainstream. ‘The others can do mainstream,’ says Vogler confidently, emphasising his uncompromising search for something special.  His approach is to listen carefully to the customer and ask the right questions. Only in this way can he succeed in sharpening a company's brand profile and translating his ideas into brand-relevant solutions. Design plays a central role in this, but it does not always have to correspond to personal taste. ‘Design is not an end in itself. It has to appeal to the target group and work. Otherwise it would be art,’ explains Vogler.  ## ** The added value for Evernine customers The strengthening of the Evernine team with Bernhard Vogler as new Associated Partner and Senior Consultant Branding & Creative Development opens up a wealth of new opportunities for Evernine customers to optimise their brand strategically and creatively. Vogler brings a unique combination of sensitivity for existing structures and courage for completely new approaches.   Evernine clients benefit in particular in the following areas:  **1**. **Brand optimisation & sharpening of image:** supporting companies in the targeted updating of their brand in order to operate more efficiently and cost-effectively in a competitive environment. **2**. **holistic, cross-media thinking:** considering brand and communication across all channels - from classic print to digital and sensory experiences. **3**. **neutral external view:** a new perspective for companies that have already optimised their technical communication but have lost sight of their brand and the competitive environment.  ## ** Rethinking traditional methods The collaboration between Evernine and Bernhard Vogler promises exciting, fresh impulses - not only for the customers, but also for the team itself. Vogler brings with him the ability to rethink traditional methods and utilise them in a modern context. A good example is haptic brochures, which serve as a kind of ‘business card’ for companies and help to make brands a sensory experience.  ![Bernhard Vogler](https://www.evernine.de/hs-fs/hubfs/bernhard.jpg?width=800&height=1200&name=bernhard.jpg) Bernhard Vogler has stood for creative and sustainable brand development for decades. Image source: Evernine. To achieve this, companies should not just see their brand in the here and now, but think long-term. ‘What do you want your brand to look like in three years‘ time?’ asks Vogler, urging companies to be bold and explore new avenues that may not have been considered before. This forward-looking approach enables them to successfully assert themselves in the current competitive environment and at the same time position themselves for the future. For companies that don't want to leave their brand to chance, but want to develop it in a targeted way, this is the perfect time to work with Evernine and Bernhard Vogler to take their brand to the next level. 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