---
title: The correct use of MarTech and AI tools as the key to successful, data-driven marketing strategies
description: The communications consultancy and full-service agency Evernine from Munich is now introducing AI into its ABM campaigns.
---

[Themen rund um Connected Marketing, Data oder Employer Branding](https://www.evernine.de/en/insights)

# [The correct use of MarTech and AI tools as the key to successful, data-driven marketing strategies](https://www.evernine.de/en/insights/der-richtige-einsatz-von-martech-und-ki-tools-als-schlüssel-für-erfolgreiche-datengetriebene-marketingstrategien-0)

 Written by [Evernine](https://www.evernine.de/en/insights/author/evernine) | Jun 26, 2024 8:00:00 AM

[View full post](https://www.evernine.de/en/insights/der-richtige-einsatz-von-martech-und-ki-tools-als-schlüssel-für-erfolgreiche-datengetriebene-marketingstrategien-0)

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