Sustainability as a brand message
Especially in times of rising expectations from stakeholders, investors and employees, it is no longer enough to simply publish sustainability reports. Companies that want to achieve real impact with their CSR communication need new formats - as current developments and successful practical examples show.
In an accompanying blog post, Evernine, together with planeed, explores how static CSR reports can be transformed into dialogue-oriented platforms through creative approaches and digital tools.
‘Sustainability communication only works if it enables participation and generates real relevance - not through pure numbers, but through tangible content,’ emphasises Bernhard Liebl, co-founder of planeed.
